Use Facebook Display Ads to portray real people and satisfied patients in your ads.
Facebook Display Ads can be the perfect way to send your audience to important areas of your website using striking images and creative calls to action. When using these types of ads, appealing to more potential patients is key. Using photos of real people and happy patients not only shows the success of your practice but makes ads more relatable to the audience. Finally, Facebook allows you to utilize their call-to-action buttons to tell users exactly what you want them to do when they see your ad. Consider using “Contact Us” or “Learn More” to drive potential patients to convert to actual patients!
2. Use Facebook’s ‘Detailed Targeting’ to your benefit.
Facebook comes equipped with a number of targeting options that can be extremely helpful in identifying individuals that fit your target demographic. Everyone needs to see a doctor at some point, right? How about targeting people who have recently moved into your geographic area who might be looking for a new physician? You could also try targeting women who have recently become pregnant or seniors who might make more regular trips to the doctor.
3. Referrals are your friend.
Targeting other healthcare practitioners might not seem like the most effective idea at first, but using Facebook’s ‘Detailed Targeting’ to show your ads to other physicians or important referral sources always helps to keep your name at the tip of their tongue when talking to their staff and patients. Likewise, we all know that people seek advice on health care providers from their friends and family. It might be beneficial to target the connections of people who currently follow or Like your page. These tactics can only help drive more business!
4. Don’t forget about HIPAA!
It is always important to remember to follow HIPAA rules and regulations. When writing Facebook ad copy, never imply that you have knowledge about a sensitive health condition. Also, never collect or share personal information such as phone numbers or addresses. There are many successful ways to use Facebook ads to grow your practice that still align with HIPAA’s guidelines.