Facebook ads are the number one strategy that Sirius Black Marketing are recommending today.
I have recently written an entire article about doing Facebook ads right today so I’m not can it get too deep into it here. Feel free to go check out that article by clicking the link above to get a more in-depth understanding of Facebook ads.
But the biggest thing to understand is Facebook ads are THE best way to be spending your advertising dollars today.
Now it’s very easy to waste money on Facebook by not knowing what you’re doing or by not having a company that understands you or your market.
But if you can get a company that actually has an in-depth understanding of upper cervical and online marketing like Sirius Black Marketing 🙂 then you can get tremendous results with Facebook ads.
Instagram is owned by Facebook so every time that you create and ad on Facebook you also get cross promotion on Instagram. Instagram is focused on a younger demographic. If your target market is in the 20-35 year-old range you may want to spend even more time and money focusing on Instagram ads and building a presence there.
But if you’re like most upper cervical chiropractors your ideal target market is 35 to 55-year-olds and you’re going to his get much better bang for your buck on Facebook.
Google Ad Words
Google AdWords is another strategy that can be effective in some markets. Typically you need to have a large budget available for advertising in order to establish yourself and get consistent new patients from Google AdWords. But in some large competitive markets it is a necessary evil that will help you get more search engine visibility.
Pinterest Promoted Pins
Pinterest is another social media network that can be effective in some markets. 80% of Pinterest users are women so this can be a good place to connect with your target market. Especially if you’re looking to connect with moms. Pinterest promoted pins are essentially advertisements that you can use on Pinterest to connect with different demographics who have different interests that may be relevant to your target market and niche marketing.
According to our most recent survey, about 7% of doctors said that newspaper ads were still working effectively in their area for attracting new patients.
Killer ads are still effective in some small markets. These are newspaper ads that have been around for a very long time. They are regularly updated and can be used effectively in some markets today.
Beware though these are a one time off approach. And do not always work. It’s also very easy to over saturate your market. Many doctors I know who still get some success with newspaper ads only run an ad 1 to 2 times per year.
I know in my practice when I first opened newspaper ads worked well with the killer ad type format but then over time they died out in effectiveness to the point where they didn’t work at all. And this was with only using the ad two times per year.
Also, the types of patients you are going to be attracting are mostly an older audience who is still reading the newspaper. So make sure if you’re going to run these types of ads that this is consistent with your target market and niche.